In a world where marketers get messages in front of millions of prospects with a simple click, the ability to make those offers feel personalized has become increasingly important. With personalized discounts, coupons and promo codes businesses can offer their customers more than a one-size-fits-all approach. Read more
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. But smart brick-and-mortar stores are undergoing a major transformation to keep up with the times. Read more
As a business owner, it’s critical to understand how expectations are evolving and how to adapt business strategies to effectively close this gap. Read more