UNCOVERING THE BENEFITS OF MYSTERY SHOPPING: WHY IT'S MORE THAN JUST SHOPPING
WORLD CONSUMER DAY: CELEBRATING OUR ROLE IN THE GLOBAL MARKETPLACE
3 WAYS TO ANALYZE THE CUSTOMER EXPERIENCE
GEN Z AND MILLENNIALS ARE LIKELY TO REDUCE PERSONAL SPENDING TO AFFORD HOLIDAY SHOPPING
THE TRUE VALUE OF CUSTOMER EXPERIENCE RESEARCH
This post is also available in: Spanish
Has something similar happened to you? Errors you should avoid
“Oh, sorry, I just lost my wig. “- As a mysterious evaluator, have you ever been in a similar situation? This is the story of a young man named Sam, Which is quite good, but needs to improve a bit. Obviously we changed his name but the story is real.
The extraordinary story of a Mystery Evaluator
There was once a mysterious evaluator who dreamed of being the best of them all. As you can imagine this did not start very well. Let’s see some of the encounters of our protagonist.
In the visits – always chequea Work and never reveal your identity.
Resource Manager: – Good morning, Bare International. How can I help you?
Sam: – Hello, my name is Sam. I checked in last week and already paid a visit, but I can not see it on my evaluator log (Shop log).
RM: – Hi Sam, I’m sorry, I can not see her either. Did you receive a notification email that indicated that the visit was assigned?
Sam: – Emm … no … yes! I think so.
RM: – Are you sure? It’s weird because I’m seeing that visit I assigned to another evaluator.
Sam: – Wait, does that mean I’m not getting paid?
RM: – Well, in the case of this visit as never was assigned, no. We can not pay you for something we do not ask you to do.
Sam: – But I did everything perfect, I even wore a wig!
MR: – Sorry … I understood, did you put on a wig?
Sam: Yes, a wig. Black long.
RM: – Do you usually wear a wig?
Sam:– Do not misunderstand me, I have hair. Must be why the wig dropped me.
RM: – Was that before or after the visit?
Sam: – During the visit.
RM: – Lost the wig in the middle of the visit !?
Sam: Yes, but I was smart enough not to stress that it was a mysterious visit.
After this first shock, the Resource Manager y Sam They agreed to start over. The RM assigned him a visit. Sam received the confirmation e-mail and then made his first real visit.
All was well until one day one of the visits required that he present a test. A photo that had to be taken inside the store and in which the logo of the mark was to be seen.- Easy, no? What can go wrong in a mysterious visit?
Sam: – Hi, what was the problem? I sent the photo…
RM: – He sent us two photos. One of you with the store clerk…
Sam:- Yes, it was super fun!
RM: – Okay, but no brand logo is visible. And you do not need a selfie with employees, it’s a little suspicious.
Sam:– Okay, but I also sent someone else?
SM: – Yes … but it’s very small. We can not see the logo or anything. Could you send us one with more resolution?
Sam: – Oh no i can not.
RM: – Why not?
Sam: – I took that photo with my computer.
RM: – With the camera of your computer, the small one that brings in the front?
Sam: – Yes
RM: – To be a little more creative?
Sam: – When I was about to finish my visit and take the photo my cell phone ran out of battery. Luckily I had the computer with me
RM: – Emm .. Next be sure to carry it loaded.
Sam: – So next time, I take the photo before the visit?
RM: – If you want them to discover that you are a mysterious evaluator, Otherwise.
Poor Sam felt that being a mysterious evaluator was not for him. The good thing is that he did not give up. Neither should you do it.
This is the end of Sam’s story though we are sure more stories will come. Remember: if you do not wear a wig in your daily life better leave it at home. It is better for the wig, for your Resource Manager and for you.
Anita Kocsis
Anita is an employee of Bare International. Apart from his work on the Social Media and Recruiting team, he loves to practice yoga, read and travel. Innovations and technology are passionate about it. He holds a master’s degree in International Business and Economics.
Do you feel like being part of our team of evaluators?
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We reveal the Mystery
What is being a mysterious Evaluator?
It is to be the engine of our company, is to audit the stores of the big brands with a spark of adrenalin And in exchange for a pay.
The mysterious evaluator alias client incognito, hidden customer or mystery shopper, helps to improve the quality of the service experience.
Why is incognito?
We want to know how the real customer experience is. If the employees know who the evaluator gives them extra attention.
Who asks for the audit?
The companies themselves want to improve the service they provide to their customers in their stores. Through the visits they evaluate theQuality, service and attention.
What’s the score?
With your evaluations, brands discover what changes they need to make in order to reach theexcellence In consumer service.
Because you?
You have a little free time, you want to earn extra money, you want to have fun and appreciate the good service.
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Changing work is never easy but it is not impossible
Second part of the blog. (primera parte)
You hear me say:
Job search can be a difficult time in your life. Browse the portals, adjust your CV, go to interviews, etc. You should not forget that you have the power to organize your day and that finding extra sources of income has never been easier. We live in the age of online sharing. You can share your car, or better yet become a Uber driver. If you speak a language very well or know your city very well you can teach or offer as a guide for tours! It will take you just a couple of clicks to post an advertisement online.
Undercover customer companies And look at what projects are in your area. You can choose when, where and how often to make mysterious visits. You go shopping anyway, do not you?
If you become a mysterious evaluator:
No one can promise you that this type of income will compensate for the loss of a full salary, but if it is fun and that may be enough to help you a couple of months until you find a job in which Mondays are also a good day. Google is your friend, explore opportunities.
Life is too short to do something you do not like.
Second part of the blog. You missed the first one? You click aquí
Auhtor: Szintia
Szintia works for Bare International. He has a master’s degree in Strategic Management in Human Resources. Apart from his work in the team social networking and recruiting, he loves sports and traveling. She is a couchsurfer and is currently learning her sixth language.
Do you feel like being part of our team of evaluators?
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