UNCOVERING THE BENEFITS OF MYSTERY SHOPPING: WHY IT'S MORE THAN JUST SHOPPING
WORLD CONSUMER DAY: CELEBRATING OUR ROLE IN THE GLOBAL MARKETPLACE
3 WAYS TO ANALYZE THE CUSTOMER EXPERIENCE
GEN Z AND MILLENNIALS ARE LIKELY TO REDUCE PERSONAL SPENDING TO AFFORD HOLIDAY SHOPPING
THE TRUE VALUE OF CUSTOMER EXPERIENCE RESEARCH
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RETAIL TECHNOLOGY TRENDS IN 2020
With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways. Read more
HOW COUPONS AND PROMO CODES IMPROVE PERSONALIZATION
In a world where marketers get messages in front of millions of prospects with a simple click, the ability to make those offers feel personalized has become increasingly important. With personalized discounts, coupons and promo codes businesses can offer their customers more than a one-size-fits-all approach. Read more
HOW BRICK AND MORTAR STORES ARE MAKING A COMEBACK
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. But smart brick-and-mortar stores are undergoing a major transformation to keep up with the times. Read more